| For Immediate ReleaseMarch 20, 2002
 Contact Adam Eidinger / Mintwood 
                          Media at (202) 986-6186 NAFTA Challenge to DEA Hemp Rule 
                          Enters Next Phase
 U.S. State Department to Meet With Hemp 
                          Industry Monday
 WASHINGTON, DC  
                          Kenex Ltd., a Canadian agro-firm that has been growing 
                          and processing hemp oil, seed and fiber products in 
                          Canada for distribution throughout the United States 
                          for the past five years, will meet with numerous U.S. 
                          federal agencies at the U.S. Department of State on 
                          Monday, March 25, 2002 to review the company's notice 
                          of intent to sue the U.S. government under the North 
                          American Free Trade Agreement (NAFTA). The meeting will 
                          be attended by representatives from the Departments 
                          of State, Justice, Treasury and Commerce, as well as 
                          from the Environmental Protection Agency, the Drug Enforcement 
                          Administration (DEA), the Office of National Drug Control 
                          Policy, the U.S. Customs Service and the Office of the 
                          United States Trade Representative. On October 9, 2001, without public notice 
                          or opportunity for comment, the DEA issued an "Interpretive 
                          Rule" purporting to make hemp foods containing 
                          any traces of naturally-occurring tetrahydrocannabinol 
                          (THC), the active ingredient found in marijuana, immediately 
                          illegal under the Controlled Substances Act (CSA) of 
                          1970. Because trace THC does not pose any potential 
                          for abuse as a drug, the U.S. Congress had exempted 
                          non-viable hemp seed and oil from control under the 
                          CSA in the same place and way as poppy seeds containing 
                          harmless trace opiates. Kenex filed the NAFTA action 
                          in January because the DEA seeks to effectively prevent 
                          Kenex from accessing American markets for its hemp food 
                          products. The Government of Canada, in response to the 
                          DEA's new rule, stated that "there is no evidence 
                          that the effective ban on relevant Canadian food products 
                          in the U.S. market is based on any risk assessment. 
                          Therefore, Canada objects to these measures." On 
                          March 7, the 9th Circuit Court of Appeals blocked 
                          DEA's rule pending their ultimate decision on the 
                          case. Sterilized hemp seeds have been available 
                          in the U.S. for decades and are recognized as an exceptional 
                          source of protein, omega-3 and omega-6 essential fatty 
                          acids (EFAs). Independent studies and reviews conducted 
                          by foreign governments have confirmed that trace THC 
                          found in the increasingly popular hemp foods cannot 
                          cause psychoactivity or other health effects, or result 
                          in a confirmed positive urine test for marijuana, even 
                          when unrealistically high amounts of hemp seed and oil 
                          are consumed daily. The 10-year-old global hemp market 
                          is a thriving commercial success. Popular hemp foods 
                          include pretzels, tortilla chips, energy bars, waffles, 
                          bread, salad dressing, cereal, ice cream and even non-dairy 
                          milk. Kenex has suffered previously at the hands 
                          of DEA's myopic refusal to distinguish between industrial 
                          hemp and drug varieties of cannabis. In 1999, U.S. Customs 
                          at the behest of the DEA impounded a Kenex shipment 
                          of hemp birdseed. Customs relinquished the shipment 
                          only after an experienced legal team demonstrated that 
                          the seizure was not justified by either the law or common 
                          sense and the New York Times published an embarrassing 
                          expose. Jean Laprise, the president of Kenex states 
                          that: "A few million dollars would not even begin 
                          to cover the cost of the financial hardships Kenex has 
                          suffered through the DEA's harassment of our business 
                          and the hemp food marketplace in general. Since the 
                          DEA's new rule was announced, our U.S. hemp seed and 
                          oil sales have virtually ceased. If the DEA is not stopped, 
                          we are finished. Tallying our current and future losses, 
                          we expect to be compensated at least $20 million under 
                          NAFTA." The DEA's attempt to ban hemp food sales 
                          in the U.S. is clearly in conflict with NAFTA for several 
                          reasons. The DEA did not provide any notice and opportunity 
                          to U.S. trading partners or foreign companies to provide 
                          input into its ruling; the agency did not conduct a 
                          risk assessment or offer any science-based rationale 
                          for issuance of the rule; the DEA did not seek to minimize 
                          impact on trade; and it has not similarly regulated 
                          poppy seeds and their trace opiates. Anita Roddick, 
                          an investor in Kenex and founder of The Body Shop, which 
                          markets a highly successful line of hemp oil based cosmetics, 
                          stated in regard to the DEAs current attempt to 
                          sabotage the hemp industry: "The blind prejudice 
                          and bloody-mindedness of the DEA takes my breath away, 
                          especially when its actions are in direct contradiction 
                          to Congress. This is one instance when we have to invoke 
                          NAFTA. Without its protection, the future is bleak for 
                          hemp companies like Kenex."  In fact, other similarly affected Canadian 
                          hemp companies are considering joining Kenex in filing 
                          their own NAFTA actions. Nature's 
                          Path Foods, Inc. and Nature's Path Foods USA, Inc., 
                          which operate food plants in the U.S. and Canada that 
                          produce two of North America's best-selling natural 
                          granolas and waffles under their Hemp Plus® sub-brands, 
                          project losing over $30 million in investments and future 
                          revenue, and will have to lay off some employees, if 
                          the DEA's unreasonable interpretation is not defeated. 
                          Nature's Path is currently evaluating its options. For more information, or to arrange interviews 
                          with representatives of the hemp industry, please call 
                          Adam Eidinger at 202-986-6186. END   |